Prakash varma ad filmmaker biography of albert murphy
Do let us know what you think. The Z oozoo's have won several hearts and are on their way to stardom. I got a message on my phone that read something like - ' In a world where we seem focused on a recession, an election, and most things dull and boring, the Z oozoo's are a breath of fresh air'. That captured a bit of the sentiment for me.
When Rajiv Rao , of Ogilvy called me and discussed these ideas, I immediately realized that there was a huge novelty and freshness about these concepts. Vodafone was quick to see the potential and backed the team in order to create something totally new. We had limited time to pull off so many films and catch the IPL. Two options were designed for the look of the characters and we finalized on the one that we could design flexible costumes for, to facilitate movements like sitting, bending, falling etc and yet look as animated in shape as possible.
Prakash varma ad filmmaker biography of albert murphy: Varma has crafted a
I was happy to take these films to the next level and craft them carefully, adding nuances and touches that could make these films memorable. When I worked on my storyboards, I could see and sense how each of these characters must emote, their body language, their gestures and even down to their wicked laughter. There were 30 scripts and each film needed detailing that would help the idea work harder.
I structured the films to keep the intrigue in each.