Cold stone creamery biography for kids printable
Based on our research insights, we divide the segments to. Segment — A: Young children and students who love ice creams and have it as a means to beat the heat. They are usually price sensitive and are not particularly brand specific. These consumers do not mind paying extra for the experience and are usually those who would like to hang out with their friends and have a good time at the store while consuming it.
Segment — C: Big family and older consumers who would like to buy readily available ice creams over the counter and consume it at the store.
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Myanmar is a young country mean age 27 years and lags behind most other countries in the region in terms of its socio economic state. After being under military rule for the past 50 years, it has now begun opening up and implementing reforms to boost investments and growth. We, therefore, intend to enter Myanmar by first setting up shop in Yangon.
Cold Stone Creamery differentiates itself from other ice cream brands by providing an interesting experience to its consumers while they order and consume their custom made ice cream. Cold Stone. Creamery prides in this entertaining experience that it offers its patrons. Segment B can also be extended to tourists in Yangon.