Mercadotecnia social philip kotler biography summary

Imagine the early s, a time when businesses were booming, making products fast and in large numbers. Philip Kotler came along with new ideas that changed marketing. He made it about creating value and meeting what customers need. Philip Kotler was born in Chicago, Illinois, on May 27, Finally, he earned his Ph. This strong academic background set the stage for his big ideas in marketing.

Philip kotler definition of marketing

This approach gave businesses a clear way to market effectively. He moved away from just selling a lot, focusing more on understanding what customers want and need. Companies that use his strategies often see more than just short-term sales gains. They gain loyal customers who stick with them for the long haul. Philip Kotler was born on May 27, , in Chicago, Illinois.

He grew up in a middle-class Jewish family during the Great Depression.